To reduce mobile and OTT app ad fraud using apps-ad.txt, advertisers, agencies and ad tech firms require accurate, up-to-date app-ads.txt data. Additionally, aggregated app-ads.txt data can be used to obtain competitive intelligence and find new business development opportunities.
SOLUTIONS FOR
ADVERTISERS, AGENCIES AND AD TECH FIRMS
SOLUTIONS FOR
PUBLISHERS
More and more advertisers and DSPs are requiring that publishers use app-ads.txt but simply hosting an app-ads.txt file is not enough. Errors, omissions and out-of-date information in app-ads.txt files can result in loss of revenue and in some cases can even leave publishers vulnerable to the kind of fraud app-ads.txt is designed to prevent.
SOLUTIONS FOR
INVESTORS AND MARKET RESEARCH FIRMS
app-ads.txt can be a unique source of alternative data for investors and market research firms, providing valuable insights into the digital advertising market and specific companies in it.