By utilizing Authorized Digital Sellers for Apps – app-ads.txt – an open industry standard developed by the IAB Tech Lab, advertisers, agencies and ad tech firms can significantly reduce their exposure to this fraud and publishers can ensure they’re maximizing revenue.
Fight mobile app ad fraud
app-ads.txt helps protect advertisers and publishers from unauthorized mobile app ad inventory
MOBILE APP AD FRAUD COSTS ADVERTISERS AND PUBLISHERS BILLIONS OF DOLLARS EVERY YEAR
STOP LOSING MONEY
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